DAX
At Love Afro Cosmetics, we’re proud to stock DAX, a brand with a rich legacy spanning over 70 years in the hair care industry. Founded in a Brooklyn garage by entrepreneur Herman Bley, DAX has grown into a global multicultural hair care leader, offering high-quality products like waxes, creams, gels, oils, and pomades for all hair types. Whether you’re looking for strong hold, sleek shine, or nourishing care, DAX delivers.
DAX’s commitment to quality is reflected in their manufacturing process, where all products are made in-house at their New Jersey headquarters. Their dedication to product excellence and innovation has helped DAX become a trusted name in over 80 countries, with distribution across more than 10,000 retail stores worldwide.
DAX’s mission is simple: to help people achieve their desired hairstyles with reliable, high-performing products. From barbers to individuals, DAX offers something for everyone, making it a staple in both homes and salons. With a focus on affordability, quality, and wide appeal across age groups, DAX continues to be a brand that people rely on for their hair care needs.
By stocking DAX, Love Afro Cosmetics offers you access to a brand that stands for trusted performance, global reach, and products designed to suit every hair type.